Privacy & policy

Privacy policy in accordance with the EU General Data Protection Regulation (GDPR)

We greatly appreciate your interest in our company. Data protection is of high importance to the management of Bucher GmbH. The use of the Bucher GmbH website is generally possible without providing any personal data. However, if an individual wishes to use specific services provided by our company through our website, the processing of personal data may be necessary. If the processing of personal data is required and there is no legal basis for such processing, we will generally seek the consent of the individual concerned.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Bucher GmbH. Through this privacy policy, our company aims to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this privacy policy also informs data subjects about their rights.
Bucher GmbH, as the data controller, has implemented numerous technical and organizational measures to ensure the most comprehensive protection of personal data processed through this website. However, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, it is open to any data subject to transmit personal data to us through alternative means, such as by telephone.

1. Definitions

The privacy policy of Bucher GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy aims to be easily readable and understandable for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance. In this privacy policy, we use, among other things, the following terms:

a) Personal Data
Personal data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing is any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling
Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or movements of that natural person.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller
Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Data Processor
A data processor is a natural or legal person, authority, agency, institution, or other entity that processes personal data on behalf of the data controller.

i) Recipient
A recipient is a natural or legal person, authority, agency, institution, or other entity to whom personal data is disclosed, whether or not it is a third party. However, authorities that may receive personal data in the context of a specific investigative task under Union law or the laws of the Member States are not considered recipients.

j) Third Party
A third party is a natural or legal person, authority, agency, institution, or other entity other than the data subject, the data controller, the data processor, and the persons who, under the direct authority of the data controller or the data processor, are authorized to process personal data.

k) Consent
Consent is any freely given, specific, informed, and unambiguous expression of the data subject's will, in the form of a statement or another clear affirmative action, by which the data subject indicates agreement to the processing of personal data relating to them for the specified purpose.

2. Name and Address of the Data Controller

The data controller, as defined in the General Data Protection Regulation, other data protection laws applicable in the European Union member states, and other provisions with a data protection character, is:

Bucher GmbH
Schloßstr. 30
73572 Heuchlingen
Deutschland
Tel.: 07174-7400
E-Mail: info@bucher-coaching.de
Website: www.bucher-coaching.de

3. Cookies

The websites of Bucher GmbH use cookies. Cookies are text files that are stored on a computer system through an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain different cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

By using cookies, Bucher GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies. With a cookie, the information and offers on our website can be optimized for the user's benefit. Cookies allow us, as mentioned before, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to enter their access data every time they visit the website because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by adjusting the settings of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the used internet browser, not all functions of our website may be fully usable.

4. Collection of General Data and Information

The website of Bucher GmbH collects a series of general data and information with each visit by a data subject or an automated system. This general data and information are stored in the server's log files. The following can be recorded: (1) types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the subpages accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert risks in the event of attacks on our information technology systems.

When using this general data and information, Bucher GmbH does not draw conclusions about the data subject. Instead, this information is needed to (1) correctly deliver the content of our website, (2) optimize the content of our website and its advertising, (3) ensure the permanent functionality of our information technology systems and the technology of our website, and (4) provide law enforcement agencies with the information necessary for prosecution in the event of a cyber attack. These anonymously collected data and information are evaluated by Bucher GmbH for statistical purposes and with the aim of increasing data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.

5. Registration on Our Website

The data subject has the option to register on the website of the data controller by providing personal data. The specific personal data transmitted to the data controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored solely for internal use by the data controller and for its own purposes. The data controller may arrange for the transfer of this data to one or more data processors, such as a parcel service provider, who will also use the personal data exclusively for internal purposes attributable to the data controller.

Upon registration on the website of the data controller, the IP address assigned by the data subject's Internet Service Provider (ISP), as well as the date and time of registration, are also stored. The storage of this data is necessary to prevent the misuse of our services and, if necessary, to enable the investigation of committed offenses. Therefore, the storage of this data is necessary to secure the data controller. In principle, this data is not disclosed to third parties unless there is a legal obligation to do so or the disclosure serves law enforcement purposes.

The registration of the data subject, with voluntary provision of personal data, enables the data controller to offer content or services to the data subject that can only be offered to registered users due to the nature of the content. Registered individuals have the option to modify the personal data provided during registration at any time or to request its complete deletion from the data controller's database.

The data controller provides each data subject with information on the personal data stored about them upon request. Furthermore, the data controller corrects or deletes personal data at the request or notice of the data subject, provided there are no legal retention obligations. All employees of the data controller are available to the data subject as contact persons in this context.

6. Subscription to Our Newsletter

On the website of Bucher GmbH, users are provided with the option to subscribe to our company newsletter. The personal data transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

Bucher GmbH regularly informs its customers and business partners about company offers through newsletters. The newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject has registered for newsletter delivery. For legal reasons, a confirmation email is sent to the email address initially entered by a data subject for newsletter delivery, using the double opt-in procedure. This confirmation email serves to verify whether the owner of the email address, as the data subject, has authorized receipt of the newsletter.

Upon newsletter registration, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to be able to trace any potential misuse of the email address of a data subject at a later date and therefore serves the legal protection of the data controller.

The personal data collected as part of a newsletter subscription is used exclusively for sending our newsletter. Subscribers to the newsletter may also be informed by email if this is necessary for the operation of the newsletter service or for related registration, such as in the case of changes to the newsletter offer or changes in technical conditions. Personal data collected as part of the newsletter service is not disclosed to third parties. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data that the data subject has provided to us for newsletter delivery can be revoked at any time. A corresponding link for revoking consent is included in each newsletter. Additionally, there is the option to unsubscribe directly on the website of the data controller or to inform the data controller in another way.

7. Contact Option via the Website

The website of Bucher GmbH provides information, in accordance with legal requirements, that enables swift electronic contact with our company and direct communication with us, including a general electronic mail address (email address). If a data subject contacts the data controller via email or a contact form on the website, the personal data transmitted by the data subject is automatically stored. Personal data voluntarily provided by a data subject to the data controller is stored for the purpose of processing or responding to the data subject. There is no disclosure of this personal data to third parties.

8. Routine Erasure and Blocking of Personal Data

The data controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as stipulated by the European legislator or another legislator in laws or regulations to which the data controller is subject.

Once the purpose of storage is no longer applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely and in accordance with legal requirements blocked or deleted.

9. Rights of the Data Subject

a) Right to Confirmation
Every data subject has the right granted by the European legislator to request confirmation from the data controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the data controller at any time.

b) Right to Information
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the data controller, at any time and free of charge, information about the personal data stored about them and a copy of this information. Furthermore, the European legislator has granted the data subject the right to information about the following:

the purposes of the processing
the categories of personal data processed
the recipients or categories of recipients to whom the personal data has been or will be disclosed, particularly recipients in third countries or international organizations
if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration
the existence of the right to rectification or erasure of personal data concerning the data subject, or to restriction of processing by the controller, or the right to object to such processing
the right to lodge a complaint with a supervisory authority
if the personal data is not collected from the data subject: all available information about the origin of the data
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR, and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject. Additionally, the data subject has the right to know whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed about the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right to information, they may contact an employee of the data controller at any time.

c) Right to Rectification
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to request the immediate correction of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data — even by means of a supplementary statement.

If a data subject wishes to exercise this right to rectification, they may contact an employee of the data controller at any time.

d) Right to Erasure
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to request the responsible party to promptly delete the personal data concerning them if one of the following reasons applies and the processing is not necessary:

The personal data was collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws consent on which the processing is based according to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data has been unlawfully processed.
Deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the controller is subject.
The personal data was collected in relation to the offer of information society services according to Article 8(1) of the GDPR.

If any of the above-mentioned reasons apply and a data subject wishes to request the deletion of personal data stored by Bucher GmbH, they may contact an employee of the data controller at any time. The employee of Bucher GmbH will ensure that the deletion request is promptly complied with.

If personal data has been publicly disclosed by Bucher GmbH, and our company is obligated to delete this personal data as the data controller according to Article 17(1) of the GDPR, Bucher GmbH will, taking into account available technology and implementation costs, take reasonable measures, including technical measures, to inform other data controllers processing the disclosed personal data that the data subject has requested the deletion of all links to this personal data or copies or replications of this personal data from those other data controllers, unless processing is necessary. The employee of Bucher GmbH will take necessary actions in individual cases.

e) Right to Restriction of Processing
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to request the restriction of processing from the controller when one of the following conditions is met:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, and the data subject opposes the erasure of the personal data and instead requests the restriction of its use.
The controller no longer needs the personal data for the purposes of processing, but the data subject requires it for the establishment, exercise, or defense of legal claims.

If any of the above conditions apply and a data subject wishes to request the restriction of personal data stored by Bucher GmbH, they can contact an employee of the data controller at any time. The employee of Bucher GmbH will initiate the restriction of processing.

f) Right to Data Portability
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, where the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability according to Article 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and without adversely affecting the rights and freedoms of others.

To assert the right to data portability, the data subject can contact an employee of Bucher GmbH at any time.

g) Right to Object
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to object at any time, for reasons arising from their particular situation, to the processing of personal data concerning them based on Article 6(1)(e) or (f) of the GDPR, including profiling based on those provisions.

Bucher GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims.

If Bucher GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of their personal data for such marketing, including profiling related to such direct marketing. If the data subject objects to Bucher GmbH's processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

Additionally, the data subject has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning them by Bucher GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

To exercise the right to object, the data subject can directly contact any employee of Bucher GmbH or another employee. The data subject is also free to exercise their right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, using automated means where technical specifications are used.

h) Automated Decisions on an Individual Basis, Including Profiling
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them. This right applies if the decision (1) is not necessary for entering into or the performance of a contract between the data subject and the controller, or (2) is not authorized by Union or Member State law to which the controller is subject and that law contains suitable measures to safeguard the data subject's rights, freedoms, and legitimate interests, or (3) is made with the explicit consent of the data subject.

If the decision (1) is necessary for entering into or the performance of a contract between the data subject and the controller or (2) is made with the explicit consent of the data subject, Bucher GmbH shall implement suitable measures to safeguard the data subject's rights, freedoms, and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express one's point of view, and to contest the decision.

If a data subject wishes to assert rights related to automated decisions, they can contact an employee of the controller at any time.

i) Right to Withdraw Consent to Data Processing
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to withdraw consent to the processing of personal data at any time.

If a data subject wishes to exercise the right to withdraw consent, they can contact an employee of the controller at any time.

10. Data Protection Provisions for the Use of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online meeting place operated on the internet, a virtual community that typically enables users to communicate with each other and interact in the virtual space. A social network can serve as a platform for the exchange of opinions and experiences or allows the online community to provide personal or business-related information. Facebook enables users of the social network to create private profiles, upload photos, and connect through friend requests, among other features.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For users living outside the USA or Canada, the data controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time an individual page of this website, operated by the data controller, is accessed and contains an integrated Facebook component (Facebook plug-in), the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plugins can be accessed at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical process, Facebook is informed about the specific subpage of our website visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognizes, with each visit to our website by the data subject and during the entire duration of their stay on our website, which specific subpage of our website the data subject is visiting. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the "Like" button, or if the data subject comments, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component whenever the data subject visits our website, regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such transmission of information to Facebook, they can prevent it by logging out of their Facebook account before accessing our website.

The data protection policy published by Facebook, available at https://www.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the privacy settings offered by Facebook to protect the data subject's privacy. In addition, various applications are available that allow the data subject to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

11. Data Protection Provisions for the Use of Google Analytics (with anonymization function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and evaluation of data regarding the behavior of visitors to websites. A web analytics service captures, among other things, data on which website a data subject has come from (so-called referrers), which subpages of the website were accessed or how often and for what duration a subpage was viewed. Web analytics is primarily used to optimize a website and for cost-benefit analysis of online advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition "_gat._anonymizeIp" for web analytics through Google Analytics. With this addition, the IP address of the data subject's internet connection is shortened and anonymized by Google when accessing our websites from a member state of the European Union or another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports showing activities on our websites, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. The nature of cookies has already been explained above. By setting the cookie, Google enables an analysis of the usage of our website. Each time one of the individual pages of this website, operated by the data controller and on which a Google Analytics component has been integrated, is called up, the internet browser on the data subject's information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for online analysis purposes. As part of this technical process, Google becomes aware of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

Through the use of cookies, personal information such as access time, the location from which access originated, and the frequency of visits to our website by the data subject is stored. During each visit to our websites, this personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. Google stores this personal data in the United States of America. Google may disclose these personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as outlined above, at any time by adjusting the respective settings of their internet browser, thereby objecting to the permanent setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. Additionally, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics related to the use of this website, as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the following link: https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics through JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of influence, there is the possibility of reinstalling or reactivating the browser add-on.

Additional information and the applicable privacy policies of Google can be accessed at https://www.google.com/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/de_de/analytics/.

12. Data Protection Provisions for the Use of Google+

The data controller has integrated the Google+ button as a component on this website. Google+ is a social network. A social network is an online meeting place operated on the internet, allowing users to communicate with each other and interact in the virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the internet community to provide personal or company-related information. Google+ allows users of the social network to create private profiles, upload photos, and connect through friend requests.

The operator of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google+ button has been integrated, is called up, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google becomes aware of which specific subpage of our website is visited by the data subject. More detailed information about Google+ can be found at https://developers.google.com/+/.

If the data subject is logged into Google+ at the same time, Google recognizes, with each call-up to our website by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected through the Google+ button and Google assigns it to the respective Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated on our website and thereby gives a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject, making it publicly available in accordance with the terms accepted by the data subject in this regard. A Google+1 recommendation given by the data subject on this website will be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the profile photo stored in other Google services, such as search engine results of the Google search engine, the Google account of the data subject, or other locations, such as websites or related to advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored at Google. Google records this personal information with the aim of improving or optimizing the various services of Google.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged in to Google+ at the same time as they call up our website; this occurs regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before calling up our website.

Additional information and the applicable privacy policies of Google can be accessed at https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

13. Data Protection Provisions for the Use of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads both in Google search engine results and in the Google advertising network. Google AdWords enables an advertiser to predefine certain keywords with the help of which an ad is displayed in the Google search engine results only when the user retrieves a keyword-relevant search result. In the Google advertising network, ads are distributed to relevant thematic websites using an automated algorithm and considering the predefined keywords.

The operator of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to promote our website by displaying interest-related advertising on third-party websites and in the search engine results of the Google search engine, as well as displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the information technology system of the data subject by Google. The nature of cookies has been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Through the conversion cookie, it is determined, provided the cookie has not expired, whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a data subject, who came to our website via an AdWords ad, generated revenue, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are then used by us to determine the total number of users who were referred to us through AdWords ads, i.e., to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google by which the data subject could be identified.

Personal information, such as the web pages visited by the data subject, is stored using the conversion cookie. On each visit to our website, personal data, including the IP address of the data subject's internet connection used, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal information collected through the technical process with third parties.

The data subject can prevent the setting of cookies by our website, as shown above, at any time through a corresponding setting in the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie that has already been set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Further information and the applicable privacy policies of Google can be accessed at https://www.google.de/intl/de/policies/privacy/.

14. Data Protection Provisions for the Use of YouTube

The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips for free, and users to view, rate, and comment on these videos, also free of charge. YouTube permits the publication of all types of videos, making complete films and TV shows, as well as music videos, trailers, or user-generated videos accessible via the internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each visit to one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into YouTube, YouTube recognizes, with the call-up of a subpage that contains a YouTube video, which specific subpage of our website the data subject is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the same time as accessing our website, regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want such transmission of this information to YouTube and Google, they can prevent this by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube, available at https://www.google.com/intl/en/policies/privacy/, provides information on the collection, processing, and use of personal data by YouTube and Google.

15. Payment Method: Data Protection Provisions for PayPal as a Payment Option

The data controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. Additionally, PayPal offers the option to process virtual payments using credit cards for users who do not maintain a PayPal account. A PayPal account is linked to an email address, eliminating the need for a traditional account number. PayPal enables online payments to third parties or the receipt of payments. PayPal also acts as a trustee and provides buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects "PayPal" as the payment option during the order process in our online shop, data of the data subject will be automatically transmitted to PayPal. By choosing this payment option, the data subject agrees to the transmission of personal data necessary for payment processing.
The personal data transmitted to PayPal usually includes first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Also, such personal data related to the respective order is required for the processing of the purchase agreement.

The data transmission is intended for payment processing and fraud prevention. The data controller will transmit personal data to PayPal, especially when there is a legitimate interest for such transmission. The personal data exchanged between PayPal and the data controller may be transferred to credit reporting agencies. This transmission is intended for identity and creditworthiness verification.
PayPal may disclose personal data to affiliated companies and service providers or subcontractors to the extent necessary for fulfilling contractual obligations or processing the data on behalf.

The data subject has the option to revoke consent for the handling of personal data at any time by notifying PayPal. A revocation does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.

The applicable privacy policy of PayPal can be accessed at https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

16. Legal Basis for Processing

Art. 6 I lit. a GDPR serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract with the data subject or for the implementation of pre-contractual measures, Art. 6 I lit. b GDPR serves as the legal basis. The same applies to processing operations that are necessary to fulfill legal obligations to which our company is subject, such as tax-related obligations, which are based on Art. 6 I lit. c GDPR. In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and, as a result, their name, age, health insurance data, or other vital information had to be disclosed to a doctor, hospital, or other third party. In such cases, processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not outweigh such legitimate interests. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator, who considered that a legitimate interest could be assumed if the data subject is a customer of the data controller (Recital 47 sentence 2 GDPR).

17. Legitimate Interests Pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and shareholders.

18. Duration for Which the Personal Data Will Be Stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiration of the period, the corresponding data is routinely deleted unless it is no longer required for contract fulfillment or initiation.

19. Legal or Contractual Requirements for the Provision of Personal Data; Necessity for Contractual Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Non-Provision

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). Sometimes it may be necessary to conclude a contract that a data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of non-provision of the personal data would be.

20. Existence of Automated Decision-Making

As a responsible company, we do not engage in automated decision-making or profiling.

May 2018